As cofounder of Fast Company magazine, I’ve spent two decades learning from and writing about extraordinary companies, cultures, and leaders. In my new book, Simply Brilliant, I share some important lessons about culture and competition from Lincoln Electric—in particular, the company’s one-of-a-kind commitment to productivity, accountability, and grassroots participation. What Lincoln Electric delivers in the marketplace is fueled by what the organization and its people have created in the workplace.
As a “thanks” from me to the people of Lincoln Electric for the access and inspiration, you can immediately download an excerpt from the book that focuses on Lincoln Electric. Simply Brilliant will be released on September 20. But if you order NOW–or any time before its release–you also get access to lots of other great resources. What’s more, you get the book at a fantastic discount of 42% off the cover price.
The cofounder of Fast Company shows that opportunities for breakaway performance may be closer than you think.
Why should game-changing innovations and high-powered success stories be the exclusive domain of a few technology-driven start-ups or a handful of Silicon Valley billionaires? Today, argues bestselling author William C. Taylor, the thrill of radical creativity can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields. Taylor goes inside fifteen unique organizations that are doing extraordinary things in some pretty ordinary fields. For example:
"Bill Taylor is back—and he's better than ever! Simply Brilliant describes how to make your organization truly extraordinary by focusing on the values that set you apart from the pack. Brimming with fascinating case studies, Simply Brilliant is essential reading for leaders in every industry."
"A fascinating look inside companies that are rewriting the rules of success. If you’ve ever wondered whether imagination trumps knowledge and passion beats ambition, drop what you’re doing and read this book."
"Bill Taylor has done it again. This book is going to change your business forever—when you read it, you'll understand."
"I love this book so much. Greatness (!) from real people (!) in the most un-Silicon Valley (!) markets and locations imaginable. Wow!"
Bill Taylor is a writer, speaker, and entrepreneur who chronicles the best ways to compete, innovate, and succeed. As cofounder and founding editor of Fast Company, Bill launched a magazine that won countless awards, earned a passionate following among executives and entrepreneurs around the world, and became a legendary business success. In less than six years, an enterprise that took shape in borrowed office space in Harvard Square sold for $340 million. Fast Company celebrated its twentieth anniversary in October 2015 and continues shape the global conversation about business.
Since starting Fast Company, Bill has also written three books on leadership and change. His new book, Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways, will be published on September 20, 2016. His last book, Practically Radical, was a Wall Street Journal bestseller. His previous book, Mavericks at Work, was a New York Times bestseller and was named a “Business Book of the Year” by The Economist and the Financial Times.
Bill created the “Under New Management” column for The New York Times and has published numerous essays and CEO interviews in the Harvard Business Review. He now blogs regularly for HBR.
A graduate of Princeton University and the MIT Sloan School of Management, Bill lives outside of Boston with his wife and two daughters.