As cofounder of Fast Company magazine, I’ve spent two decades learning from and writing about extraordinary companies, cultures, and leaders. In my new book, Simply Brilliant, I share some important lessons about culture and competition from Lincoln Electric—in particular, the company’s one-of-a-kind commitment to productivity, accountability, and grassroots participation. What Lincoln Electric delivers in the marketplace is fueled by what the organization and its people have created in the workplace.

As a “thanks” from me to the people of Lincoln Electric for the access and inspiration, you can immediately download an excerpt from the book that focuses on Lincoln Electric. Simply Brilliant will be released on September 20. But if you order NOW–or any time before its release–you also get access to lots of other great resources. What’s more, you get the book at a fantastic discount of 42% off the cover price.

Download the Excerpt


Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

The cofounder of Fast Company shows that opportunities for breakaway performance may be closer than you think.

Why should game-changing innovations and high-powered success stories be the exclusive domain of a few technology-driven start-ups or a handful of Silicon Valley billionaires? Today, argues bestselling author William C. Taylor, the thrill of radical creativity can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields. Taylor goes inside fifteen unique organizations that are doing extraordinary things in some pretty ordinary fields. For example:

  • An award-winning hospital and healthcare system in Anchorage that has produced remarkable health outcomes among the long-troubled Alaska Native population. The secret is not advanced technology, but a renewed sense of humanity.
  • Miami Beach’s 1111 Lincoln Road is a parking garage that also serves as a wedding venue, shopping center, and social hub. Its design turns something drab into something fab.
  • USAA, the legendary financial-services brand for soldiers, teaches employees to relate to their customers by immersing them in military culture. It’s more than just a company, it’s a cause.
  • Pal’s Sudden Service, a fast-food chain with a cult following, delivers such unprecedented order speed and accuracy that other companies pay to learn from its success.

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