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The Disruptor’s Dilemma: Hard Truths about Big Change

I have spent the last 25 years heralding the promise of business transformation and strategic reinvention—digital technologies that upend whole industries, entrepreneurs and executives who conduct themselves as rebels, renegades, rabble-rousers. If I identified a game-changing idea that turned conventional wisdom on its head, I advocated to expand its reach. If I discovered a fast-growing company that was tormenting its bigger rivals, I immersed myself in its culture and showcased its strategies. If I encountered an economic downturn, a financial market meltdown, even a global pandemic, I argued that tough times were the best times to innovate. A crisis, after all, is a terrible thing to waste.

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