As cofounder of Fast Company magazine, I’ve spent two decades learning from and writing about extraordinary organizations and leaders. In my new book, Simply Brilliant, I share some important lessons about service and culture from Southcentral Foundation and the Nuka System of Care—in particular, the inspiring commitment to the well-being of customer-owners, and the human-centered approach to change and transformation. What Southcentral Foundations delivers for its customer-owners fueled by how the organization and its people work, lead, and behave.

As a “thanks” from me to the people of Southcentral Foundation for the access and inspiration, you can immediately download an excerpt from the book that focuses on Southcentral Foundation. Simply Brilliant will be released on September 20. But if you order NOW–or any time before its release–you also get access to lots of other great resources. What’s more, you get the book at a fantastic discount of 42% off the cover price.

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Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

The cofounder of Fast Company shows that opportunities for breakaway performance may be closer than you think.

Why should game-changing innovations and high-powered success stories be the exclusive domain of a few technology-driven start-ups or a handful of Silicon Valley billionaires? Today, argues bestselling author William C. Taylor, the thrill of radical creativity can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields. Taylor goes inside fifteen unique organizations that are doing extraordinary things in some pretty ordinary fields. For example:

  • An award-winning hospital and healthcare system in Anchorage that has produced remarkable health outcomes among the long-troubled Alaska Native population. The secret is not advanced technology, but a renewed sense of humanity.
  • Miami Beach’s 1111 Lincoln Road is a parking garage that also serves as a wedding venue, shopping center, and social hub. Its design turns something drab into something fab.
  • USAA, the legendary financial-services brand for soldiers, teaches employees to relate to their customers by immersing them in military culture. It’s more than just a company, it’s a cause.
  • Pal’s Sudden Service, a fast-food chain with a cult following, delivers such unprecedented order speed and accuracy that other companies pay to learn from its success.

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About The Author

Bill Taylor is a writer, speaker, and entrepreneur who chronicles the best ways to compete, innovate, and succeed. As cofounder and founding editor of Fast Company, Bill launched a magazine that won countless awards, earned a passionate following among executives and entrepreneurs around the world, and became a legendary business success. In less than six years, an enterprise that took shape in borrowed office space in Harvard Square sold for $340 million. Fast Company celebrated its twentieth anniversary in October 2015 and continues shape the global conversation about business.

Since starting Fast Company, Bill has also written three books on leadership and change. His new book, Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways, will be published on September 20, 2016. His last book, Practically Radical, was a Wall Street Journal bestseller. His previous book, Mavericks at Work, was a New York Times bestseller and was named a “Business Book of the Year” by The Economist and the Financial Times.

Bill created the “Under New Management” column for The New York Times and has published numerous essays and CEO interviews in the Harvard Business Review. He now blogs regularly for HBR.

A graduate of Princeton University and the MIT Sloan School of Management, Bill lives outside of Boston with his wife and two daughters.