My latest for Bnet, the CBS Interactive Network, on what we call can learn from the hottest name in the movies. (And no, it’s not Harry Potter.)

To me, the secret of Netflix’s remarkable success isn’t just that it has mastered the technology of movie distribution. It’s that it helps its customers master the art of movie selection. The company does better because it makes its customers smarter–ansd that’s an idea that any company can apply. Read the article here.