One of the nice things about a new book is that it creates the opportunity to reconnect with old friends. Dave Balter, founder and CEO of BzzAgent, is one such old friend. He and his colleagues are pioneers in the world of word-of-mouth marketing, and after he read Practically Radical he was nice enough to invite me to the company’s super-cool office in Boston and record a video conversation about the book’s lessons for leaders, marketers, and innovators of all sorts. It’s a fun conversation, and you can watch it here. Be sure to spread the word!