We live in a world where virtually every business is an “ideas” business. Executives and entrepreneurs are desperate for insights that allow them to amaze customers, reimagine products, and otherwise separate themselves from the crowd. But it’s hard to see new things if you don’t know how to pay attention, how to cut through the endless meetings, messages, and emails, how to really listen to and begin to decode what’s happening in the world that truly matters to your organization.

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