William Taylor Essentials

CNN Gets “Practically Radical”

Breakfast for Innovators

“Buzzing” in Boston

“Powering the People” in DC

Latest HBR Post

April 12th, 2022

HBR: Persuading Your Team to Embrace Change

How do leaders persuade people to do things they would rather not do? The author outlines two very different persuasive techniques based on social science: the “foot-in-the-door” technique and the “door-in-the-face” technique. Each of these techniques can work in the right situation, although neither of them translates perfectly from the ivory-tower world of social-science research […]